iTunes10 is all about Ping, Apple's music social network, which is all about music discovery. Like Twitter, you can follow and be followed—your friends to see what they're listening to, or artists like Lady Gaga.
Ping is feed-based, like Twitter or Facebook or whatever, and you can post videos, photos, comments, opinions or songs—and comment on all of those things—much like Facebook. Posted songs are one-click buyable. In terms of artists, it shows their upcoming concerts, and concerts around you.
-via Gizmodo
It lives inside of iTunes, and is integrated throughout (sorta kinda like Genius is now). That said, Ping is totally optional, and only as public as you want—you can post about whatever you want. It's also on the iPhone and iPod touch, in the iTunes Store app, which shows recent activity.
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