NBA 2k13 Executive Produced By Jay-Z

Here is the first trailer for the highly anticipated NBA 2k13 video game, apparently it's also the announcement of Jay-Z as the executive producer. I was a bit confused at first because I didn't know Jay-Z was in the gaming business. This shall be interesting! They kept the game behind closed doors at E3 so there's not really much info about Jay-Z's role in production yet.