What is DocE?
DOCe
is an urban street wear brand based out of NY, the BX to be exact. Our designs are unique, and every collection we put together has a meaning behind it. We aim to please our fans with quality work and
designs. We represent the enlightened youth.
When
the idea of starting a brand came into mind (6 years ago) we were a
group of 12 young creative individuals looking to bring something different to the street wear industry. Many brands were doing it, but many
of those brands where doing the same thing or doing something we pretty
much did not like. Since it was a group of 12 who came up with this
plan we decided to call our selves "Twelve Stars", the name was already copy-written, so we were not able to use that name. Although, our logo was
already created around that name, our logo was so unique and perfect, we
did not want to change it, and started to think of names that still had
the number 12 in it. One day while explaining this issue to our
screen printer he said " hey just call it DOCe " and we felt it was just
perfect. Later on, we noticed that this wasn't only just a number to
us, its the beginning and end to every day, and every year, 12 hours on a
clock, 12 months in a year. etc Also, our grandfathers from both
side of my family happen to have 12 children each. It seemed like
the right name for us. Since then, it's only 3 out of the 12 who remain in the group. With time you always see who's down and who is not.
We
get inspired by life. We don't focus on any main topics of genres to gain
inspiration. Of course music is a big part of it, but so is it for
everyone else in the world lol. Graffiti is a big part of it. Art, urban
new york, standing out, being rebellious, and thinking out side the box
is way for us to describe what inspires us.
What does the mask signify in your shirts from your last collection?
The
ski mask was used in our first collection ever, "Art Of Rebellion". It's
suppose to symbolize rebels, those who are forced to hide their faces in
order to speak out, and fight for their freedom against this dirty
country we call, America. It Also can be described as showing the world
who the real thieves and terrorist are around us, our own country, and
government. The U.S.A.
What kind of statement would someone be making when wearing your pieces?
I don't want to be like everyone else. I am Different, and I look good.
How relevant is hip hop to DocE?
Very
relevant. We get a lot of inspiration from hip hop. We come from where hip hop all started the, BX!! We are proud of that, and love to support anyone
and everyone playing a part in hip hop, weather it is a main stream
artist or a young cat just coming up we show love to all, that's how much
we love hiphop.
What's next for DocE? Accesories? Watches? Bags? Etc
What's next for DocE? Accesories? Watches? Bags? Etc
For
now we mainly focus on T-shirts. Something we haven't done which we will
be doing next is snap backs. It's actually dropping this summer. From
there we are planning to start making button ups for fall/winter, then
moving on to bottoms, and accessories like belts, bags and wallets. Also
look forward to a shoe release in the future.
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