Book of The Week: "Jony Ive: The Genius Behind Apple's Greatest Products" By Leander Kahney

"Different and new is relatively easy. Doing something that's genuinely better is very hard." —Jony Ive

In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple's corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company's long decline.

That young designer was Jony Ive.

#GIVEAWAY: Super Playboy Fragrances

What's your super alter ego? Visit the official TerryMcFly.com Instagram and Facebook pages for your chance to win your very own Super Playboy Fragrances to help bring your super alter ego to life.

Sony Releases The Official PS4 Unboxing Video

Leading up to the release of the Playstation 4 on Nov. 15th, Sony Studios has released their official unboxing video featuring Sony President Shuhei Yoshida.