THE LATEST: BLACK SCALE 2013

 Black Scale was made popular by fashion forward rapper, ASAP Rocky. However, it was founded by Michael ‘Mega’ Yabut and Alfred De Tagle. Black Scale started in 2007 out of San Fransico, but now has flagships store in Los Angles, and New York City. Check out some of their latest pieces of their Spring/Summer collection. 

FOOTWEAR: THOROCRAFT SPRING/SUMMER COLLECTION

This California based line has some cool looking footwear. Thorocraft was founded in 2007, and unfortunately I am just getting up on the line. The Stockist that carry Thorocraft can be found here. Check out some of their Spring/Summer collection. 

THE HAMPTON - FLORAL

Random: A Mom's Priceless Reaction To Wrestlemania

I have NEVERRRR seen someone's mom act like this about a wrestling match, LOL! I was pretty much in tears with laughter after viewing this. This is my goddaughter's grandmom reacting to the wrestler Alberto Del Rio defeating Jack Swagger at Wrestlemania. After viewing this, I think the WWE needs to hire momma to make a cameo or something. With all that excitement and shadow boxing, she definitely deserves something.

Video is courtesy of Aslyne "Izzy Baby":

Video: General Motors At The New York International Auto Show 2013

A quick look into the General Motors portion of the New York International Auto Show. Includes a close up visual of the 2014 Cadillac ELR and the 2014 Cadillac CTS, also an insider's view of the Cadillac and Chevrolet press conferences.

Music Video: "I.O.U." By Luke James

R&B singer Luke James has finally released the visual treatment for his latest song I.O.U. This is definitely one of my favorite songs from his catalog of music. I've heard him perform this track live 2 or 3 times within the last 2 weeks while attending concerts and events. I really hope that it gets the air play that it deserves because it's a hit!

This is a pretty cool video, you could just feel the New York City vibe while you're watching it. The style and the choice of video girl is so New York! ...Kudos to Luke for this video, job well done.

ALIFE COMES BACK TO LIFE

  After a temporary cease, NYC's infamous street-wear line ALIFE has re-opened its NYC flagship store this past week. The ALIFE Rivington Club store is located at 158 Rivington Street in the Lower East Side, and plans to re-launch their online-store on April 11th, 2013. We will keep you posted.

Behind The Scenes: Janelle Monae Essence Cover

Janelle Monae recently shot her first ever Essence magazine cover. HipHollywood was on set to capture some behind-the-scenes footage and first looks of the shoot and the outfits that she wore. The singer branched off from her normal black and white uniform, and experimented with pieces that fit in with her love of the future.

“Essence knows that I have a strong love for science fiction and the future. We wanted to pick locations and we wanted to pick pieces that represented the future and what that felt like without over stating.”

NEW ZEALAND LINE I LOVE UGLY: LATEST RELEASE

I came across I Love Ugly last year sometime, and it always excites me to see what different ideas they come up with for their line. The line was established in 2007 by Valentin Ozich. He says, "I like to extract beauty out of what some would describe as 'ugly' - taking trends, putting a definitive twist on them, the new cool. It's quirky, and I'm not afraid to let what I design speak out.”. Check it out below.

New Video: "5 AM In Toronto" By Drake (EXPLICIT)

SUPREME & THE NORTH FACE: Spring/Summer Collection 2013

Well, Supreme and The North Face do it again. This collection it's a little more focused on The North Face side. You might remember their collab last year, when Drake wore their Nuptse Down Jacket in his video "The Motto".