H&M Design Award Announcement

This new prize brings together graduates from major design colleges around Europe to encourage their future fashion careers, as well as to inspire the upcoming generations of designers.

Graduates from fourteen colleges in six countries will compete for the prize, with the winning collection being shown at Stockholm's Mercedes-Benz Fashion Week on February 1st 2012, along with a prize of €50,000.

From January 13th, everyone with an interest in fashion can follow the awards process online through a series of films at designaward2012.hm.com. It will feature behind the scenes footage of the colleges and portraits of the designers, as well as the jury sessions and live streaming of the winner's show on February 1st.